A major move in the luxury vacation rental space is turning heads in the Mont-Tremblant and Laurentians region of Québec. KŌZĒ Stays, a prominent vacation rental management company in the area, has announced the addition of a landmark private estate — valued at over $10 million — to its portfolio. While this news speaks directly to KŌZĒ’s growth, it also signals broader trends that vacation rental managers across all markets should be paying attention to.

What Happened: A High-Value Property Enters the Vacation Rental Market

KŌZĒ Stays has added the Exclusive Tremblant Cochrane Luxury Estate, a $10M+ private property, to its managed portfolio, reinforcing its position as the dominant luxury rental operator in the Mont-Tremblant and Laurentians region.

KŌZĒ Stays announced the acquisition of this landmark estate as the latest addition to its growing collection of high-end vacation rental properties in Québec. The Mont-Tremblant area has long been a destination for affluent travelers seeking premium ski and nature experiences, and this estate represents the upper tier of what the region’s rental market has to offer. For KŌZĒ, it’s a clear statement of intent — they’re not just participating in the luxury market, they’re actively shaping it.

Properties at this price point come with a unique set of management demands, from elevated guest expectations to complex maintenance schedules and premium pricing strategies. Managing a $10M+ asset is a different game than managing a standard vacation rental, and it requires both the operational infrastructure and the brand credibility to attract the right clientele.

What It Means: The Luxury Rental Segment Is Growing and Competitive

The addition of ultra-premium estates to professionally managed rental portfolios reflects a broader shift toward institutionalized luxury vacation rental management — and it raises the bar for operators in high-demand destinations.

Moves like this one from KŌZĒ Stays are a signal that the luxury end of the vacation rental market is maturing. High-net-worth property owners are increasingly looking for professional management companies that can handle the complexity and prestige associated with elite properties. This creates both opportunity and competition for established rental managers in resort and destination markets.

For managers operating in similar markets — ski resorts, coastal destinations, wine country — this trend is worth watching closely. Owners of premium properties are becoming more discerning about who they trust with their assets. Reputation, service quality, and the ability to command premium nightly rates are becoming critical differentiators. Platforms like Lodgix can help managers stay competitive by streamlining operations, automating guest communications, and maintaining the kind of professional image that high-end property owners expect.

What Managers Should Know: Positioning for the Luxury Tier

Whether you manage one luxury property or an entire portfolio of premium rentals, understanding what high-end owners and guests expect is essential to competing in this growing segment.

If you’re a vacation rental manager considering expanding into the luxury space — or already there — a few things stand out from KŌZĒ’s approach. First, brand positioning matters. They’ve built a reputation as the go-to operator in their region, and that reputation is what attracts estate-level clients. Second, portfolio curation is a strategy, not just a growth tactic. Adding a headline property like this one elevates the entire brand and signals to the market what level of service they deliver.

Managers should also think about the operational side. Luxury guests expect seamless, responsive, and personalized experiences. That means having systems in place — from booking management to maintenance coordination — that can handle complexity without dropping the ball. Investing in the right property management software and building reliable local vendor relationships are foundational steps for anyone looking to move upmarket.

Source: KŌZĒ Stays Solidifies Its Dominance in the Region’s Luxury Rental