Luxury vacation rentals aren’t just a niche anymore — they’re becoming a serious competitive segment within the broader short-term rental industry. KŌZĒ Stays, a vacation rental management company operating in the Mont-Tremblant and Laurentians region of Québec, recently made headlines by adding a landmark private estate valued at over $10 million to its managed portfolio. The move signals growing confidence in the high-end rental market and raises some interesting questions for property managers everywhere about where the industry is heading.

KŌZĒ Stays Plants a Flag in the Ultra-Luxury Segment

Adding a $10M+ estate to a rental portfolio isn’t just a business win — it’s a statement about where the luxury vacation rental market is headed.

The property in question, known as the Exclusive Tremblant Cochrane Luxury Estate, is a high-profile addition to KŌZĒ Stays’ growing lineup of premium rentals in the Mont-Tremblant area. The company already holds a strong regional presence, and this acquisition reinforces its position as the dominant player in that market. Landing a property at this price point takes more than just a listing — it requires demonstrated expertise in hospitality, guest experience, and property care that owners of ultra-high-value homes are willing to trust with their investment.

For vacation rental managers, this is a useful benchmark. It shows that property owners at the very top of the market are increasingly open to professional management rather than keeping rentals private or self-managed. That trust has to be earned through consistent performance, strong marketing, and a track record of protecting and enhancing the value of premium properties.

The Laurentians Region Is Quietly Becoming a Luxury Rental Hotspot

Mont-Tremblant’s appeal as a four-season destination makes it fertile ground for high-end vacation rental growth.

Mont-Tremblant has long been known as one of Canada’s premier ski destinations, but its appeal extends well beyond winter. The Laurentians region draws visitors year-round for outdoor recreation, wellness retreats, and upscale getaways — making it an attractive market for luxury rental investment. KŌZĒ Stays appears to be capitalizing on that sustained demand by building a portfolio that can cater to high-net-worth travelers who want exclusive, private accommodations rather than a hotel stay.

This kind of regional specialization is something vacation rental managers across North America can take note of. Becoming the go-to expert in a specific destination or property type can be a powerful differentiator, especially as the overall short-term rental market becomes more competitive and commoditized. Platforms like Lodgix can help managers handle the operational complexity that comes with scaling a curated, high-end portfolio — from booking management to owner reporting — without losing the personal touch that luxury clients expect.

What the Luxury Tier Demands From Property Managers

Managing a multi-million dollar estate requires a level of operational precision and guest service that goes well beyond standard vacation rental expectations.

There’s a meaningful difference between managing a well-appointed condo and overseeing a $10M private estate. At the luxury level, guests have elevated expectations around every detail — from concierge-style communication before arrival to immaculate property presentation and seamless check-in experiences. Property owners, in turn, expect full transparency into how their asset is being managed, marketed, and maintained.

Vacation rental managers looking to move upmarket need to think carefully about whether their current systems, staffing, and service standards are ready for that kind of scrutiny. It’s not just about having the right software — it’s about building a brand that luxury property owners and guests can trust. That said, having reliable technology behind the scenes does matter. Organized owner statements, professional booking workflows, and clean guest communications all contribute to the credibility that high-end clients are looking for.

Staying informed about how leading companies like KŌZĒ Stays are evolving their portfolios is a smart way for vacation rental managers to understand the direction of the market and think about their own positioning. Whether you manage beachfront bungalows or mountain estates, the underlying principle is