Many potential customers will take a look through a company’s blog to get better familiar with the company and the product. I do this all the time. However, I also check the blog to see if there is any life in the company. If the staff is posting on a regular basis and the posts are informative and well written it tells me that their product is probably current and being maintained.
To that end, it’s important to note that Lodgix.com recently relaunched from InnFirst.com, so the history of this blog is relatively small. However the InnFirst.com blog has 24 months of posts that you can also review.