There are two inquiries reports:
- The Daily Inquiries Report shows daily inquiries received by source. This report can be run to show which lead sources are generating the most inquiries over a given period of time.
- The Monthly Inquiries and ROI Report can only be run for a calendar year. If the current year is chosen, data will be displayed YTD. In addition to inquiries received, this report shows the number of bookings that occurred as a result of the inquiries and calculates a cost per inquiry, as well as a cost per booking.
Samples of both reports are shown below.
Reports > Inquiries > Daily Inquiries Report
Sample Daily Inquiries Report
- Choose a present or custom date range and RUN the report
- Export to PDF or Excel
Sample Monthly Inquiries and ROI Report
The Monthly Inquiries and ROI Report can only be run for a calendar year. If the current year is chosen, data will be displayed YTD. In addition to inquiries received, this report shows the number of bookings that occurred as a result of the inquiries and calculates a cost per inquiry, as well as a cost per booking. A property filter can be applied to show results per property.
A monthly tally of inquiries received is displayed at the bottom of the report.
Read on to learn more about how to enter the annual cost per inquiry source.
Entering the Annual Cost per Inquiry Source
Lodgix allows you to enter the ANNUAL cost for an inquiry source. It is up to you to provide an annualized number. For example, if your annual VRBO listing expires in May and upon renewal you discover that they raised their prices again for the upcoming year, you’ll need to prorate the costs of each listing period and enter that annualized number into Lodgix for the current year. YOU MUST ENTER COST DATA EACH YEAR to generate reports that accurately calculate vacation rental listing ROI.
Likewise if you are paying per inquiry, there is an option to enter the per inquiry fee. If your per inquiry costs go up in the middle of the year, you’ll want to compute the average per inquiry cost for that year and enter it into Lodgix.
