Inquiry Management – Automated No Response Followup

Located within Lodgix under Inquiries > Configuration Options (disabled by default)

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This setting pertains to web inquiries ONLY, phone inquiries are exempt. Some property managers wonder why many times when they respond to an inquiry they never hear back. Maybe the guest never got the response, maybe they accidentally deleted the response from their inbox or more likely than not the guest had already found another property or had found a more appealing property elsewhere.

When turned on, the no response follow-up feature will send out a custom follow-up email X number of days after your (or the system’s) initial response to the inquiry. This follow-up will ONLY apply if the guest has never responded to the inquiry and it only applies to email inquiries NOT PHONE INQUIRIES.

We have developed a manual ability within the communication stream to turn off the no followup response in the event that the guest responds to the inquiry over the phone, as opposed to email and you don’t want the no response follow-up email to go out.

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By | 2013-05-17T20:11:09+00:00 May 16th, 2013|New Features|0 Comments

New Inquiry Management Options

There is a new notification option available within the Inquiry Configuration area of Lodgix. In the past every time a guest inquires or responds to a response, a notification is generated. That notification previously only went to the subscriber or to a custom email address of your choosing. Now there is an additional option to have the notification automatically sent to whomever last responded to the inquiry.

Thus if you have employees responding to inquiries, they can now be notified of the guest response. It allows the notification process to be more dynamic.

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By | 2013-03-27T13:59:17+00:00 March 27th, 2013|New Features|0 Comments

Vacation Rental Inquiry ROI Reporting

There are two inquiries reports:

  1. The Daily Inquiries Report shows daily inquiries received by source. This report can be run to show which lead sources are generating the most inquiries over a given period of time.
  2. The Monthly Inquiries and ROI Report can only be run for a calendar year. If the current year is chosen, data will be displayed YTD. In addition to inquiries received, this report shows the number of bookings that occurred as a result of the inquiries and calculates a cost per inquiry, as well as a cost per booking.

Samples of both reports are shown below.

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Reports > Inquiries > Daily Inquiries Report

Sample Daily Inquiries Report

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  1. Choose a present or custom date range and RUN the report
  2. Export to PDF or Excel

Sample Monthly Inquiries and ROI Report

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The Monthly Inquiries and ROI Report can only be run for a calendar year. If the current year is chosen, data will be displayed YTD. In addition to inquiries received, this report shows the number of bookings that occurred as a result of the inquiries and calculates a cost per inquiry, as well as a cost per booking. A property filter can be applied to show results per property.

A monthly tally of inquiries received is displayed at the bottom of the report.

Read on to learn more about how to enter the annual cost per inquiry source.

Entering the Annual Cost per Inquiry Source

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Lodgix allows you to enter the ANNUAL cost for an inquiry source. It is up to you to provide an annualized number. For example, if your annual VRBO listing expires in May and upon renewal you discover that they raised their prices again for the upcoming year, you’ll need to prorate the costs of each listing period and enter that annualized number into Lodgix for the current year. YOU MUST ENTER COST DATA EACH YEAR to generate reports that accurately calculate vacation rental listing ROI.

Likewise if you are paying per inquiry, there is an option to enter the per inquiry fee. If your per inquiry costs go up in the middle of the year, you’ll want to compute the average per inquiry cost for that year and enter it into Lodgix.

By | 2012-08-31T17:28:15+00:00 August 31st, 2012|New Features|0 Comments

Inquiry Management and Automation Overview

Vacation Rental Inquiry Templates and Automation

Work and testing are underway of a new feature that will allow Lodgix subscribers to route their inquiry emails through Lodgix. This will allow a subscriber to:

  1. Run reports by custom periods for inquiries received by source
  2. Calculate ROI by source as Lodgix will have smarts that track inquiries as they turn into bookings.
  3. Apply templates to responses for easy and quick responses in the event a property is available or not available
  4. Quote inquiries. Currently if a phone or email inquiry arrives, there is no ability to send out a custom quote via email. The new system will have this functionality.
  5. Track inquiries separate from guests. Inquiry tables will be sync’d with email marketing module to allow for email marketing after the fact
  6. Access mobile friendly pages for super fast response times when receiving inquiries on your mobile device
  7. Setup complete automation, allowing inquiries to be answered with templates applied with NO subscriber intervention
  8. Enable a feature called “Rental Switch” which will automatically suggest (and quote) other “like” properties in your inventory when an inquiry arrives for a property that is not available.

and of course, much, much more.

This is truly the most robust inquiry management and conversion tool available anywhere. Best of all we are providing it at no charge to existing customers. Estimated time to arrival: January 25, 2012.

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Screenshot showing new Inquiry menu item with ability to map your source IDs to specific properties on Lodgix. Using the Cost tab you will be able to define the cost of your annual listing for ROI calculation or also define the per inquiry cost by source.

By | 2012-01-12T16:31:54+00:00 January 12th, 2012|New Features|0 Comments